Feature Ideas

Feature Ideas is where you capture, evaluate, and prioritize potential features for your product.

Overview

The Feature Ideas section helps you:

• Capture ideas from any source — team, customers, research
• Evaluate potential with structured assessment
• Prioritize effectively based on value and effort
• Track progress from idea to release

The Idea Lifecycle

💡 Idea → 🔍 Consideration → ✏️ Refinement → 🚀 In Progress → ✅ Released

Statuses

Status	Description
Backlog	New ideas, not yet evaluated
In Consideration	Being evaluated for potential
In Refinement	Approved, being detailed
In Progress	Currently being built
Released	Shipped to users
Archived	Not pursuing (preserved for reference)

Creating Ideas

Quick Add

1. Navigate to Product → Feature Ideas
2. Click + New Idea
3. Enter a title
4. The idea is created in Backlog status

Detailed Creation

For more complete ideas:

1. Click + New Idea
2. Fill in the form:
   • Title — Clear, descriptive name
   • Description — What this feature does
   • Category — Group related ideas
   • Priority — Low, Medium, High, Critical
3. Click Create

From Research

Turn research insights into ideas:

1. In Research Notes, select text
2. Click Create Feature Idea
3. The idea is created with linked context

From Browser Extension

Capture ideas while browsing:

1. Click the Molley extension
2. Select Add Idea
3. Enter details
4. Saved to your Feature Ideas

Idea Details

Click any idea to view and edit its details:

Overview Tab

• Title — Feature name
• Description — Rich text description
• Status — Current lifecycle stage
• Priority — Importance level
• Category — Grouping tag

Requirements Tab

Break down the idea into requirements:

• Add specific requirements
• Track requirement status
• Estimate effort

Comments

Discuss the idea with your team:

• Add comments
• @mention team members
• Track discussion history

AI Assistance

Improve Ideas

Click the AI Assist button to:

• Expand brief descriptions
• Suggest user stories
• Identify potential challenges
• Recommend related features

Generate Ideas

Ask Molley to suggest features:

• "What features would help our target audience?"
• "Suggest features based on our competitive analysis"
• "What's missing from our product?"

Context Awareness

When helping with ideas, Molley knows:

• Your product's purpose and audience
• Existing features (to avoid duplicates)
• Research insights
• Competitor features

Organization

Categories

Group ideas by category:

• Core — Essential functionality
• Growth — User acquisition features
• Retention — Keep users engaged
• Monetization — Revenue features
• Technical — Infrastructure improvements

Filtering

Find ideas quickly:

• Filter by status
• Filter by category
• Filter by priority
• Search by keyword

Sorting

Order ideas by:

• Priority
• Created date
• Last updated
• Status

Prioritization

Priority Levels

Priority	Description	Action
Critical	Must have, blocking	Do immediately
High	Important, significant value	Do soon
Medium	Valuable, not urgent	Plan for later
Low	Nice to have	Consider when time allows

Evaluation Criteria

Consider these factors:

• User value — How much does this help users?
• Business value — How does this help the business?
• Effort — How much work is required?
• Risk — What could go wrong?
• Dependencies — What else is needed?

Moving Ideas Forward

To Consideration

When an idea is worth evaluating:

1. Open the idea
2. Change status to In Consideration
3. Add evaluation notes
4. Discuss with team

To Refinement

When approved for development:

1. Change status to In Refinement
2. Add detailed requirements
3. Create specifications in Product Wiki
4. Estimate effort

To In Progress

When development starts:

1. Change status to In Progress
2. Track in Feature Kanban
3. Update requirements as work progresses

To Released

When shipped:

1. Change status to Released
2. Add release notes
3. Celebrate! 🎉

Archiving Ideas

Not every idea makes it:

1. Open the idea
2. Click Archive
3. Add a note explaining why
4. The idea moves to Feature Archive

Archived ideas are preserved for reference — you might revisit them later.

Best Practices

1. Capture Everything

Don't filter too early:

• Write down all ideas
• Evaluate later
• Good ideas can come from anywhere

2. Be Specific

Clear descriptions help evaluation:

• ✅ "Add CSV export for reports with date filtering"
• ❌ "Export feature"

3. Link Context

Connect ideas to their source:

• Link to research notes
• Reference customer feedback
• Include competitor examples

4. Regular Review

Keep your backlog healthy:

• Review ideas weekly
• Archive stale ideas
• Update priorities as context changes

Next Steps

• Feature Kanban — Visual workflow
• Requirements — Break down features
• Product Wiki — Document specifications