Marketing Plans

Marketing Plans provide a space to document your marketing strategy, campaigns, and go-to-market plans.

Overview

Marketing Plans help you:

• Document strategy in one place
• Align your team on marketing direction
• Plan campaigns with clear objectives
• Track execution against plans

Creating Plans

New Plan

1. Navigate to Growth → Marketing Plans
2. Click + New Plan
3. Enter title and description
4. Start documenting

Plan Types

Create plans for:

• Annual marketing strategy
• Product launch plans
• Campaign plans
• Channel strategies
• Content calendars

Plan Structure

Marketing Plans use the same rich editor as other Molley documents.

Suggested Structure

# Marketing Plan: [Name]

## Executive Summary
Brief overview of the plan

## Objectives
- Objective 1: [Specific, measurable goal]
- Objective 2: [Specific, measurable goal]

## Target Audience
### Primary Persona
- Demographics
- Pain points
- Goals

### Secondary Persona
- Demographics
- Pain points
- Goals

## Strategy
### Positioning
How we position against competitors

### Messaging
Key messages and value propositions

### Channels
- Channel 1: Strategy and tactics
- Channel 2: Strategy and tactics

## Tactics
### Q1
- Tactic 1
- Tactic 2

### Q2
- Tactic 1
- Tactic 2

## Budget
| Category | Allocation |
|----------|------------|
| Content | $X |
| Paid Ads | $X |
| Events | $X |

## Timeline
Key milestones and deadlines

## Success Metrics
- KPI 1: Target
- KPI 2: Target

## Risks and Mitigation
Potential challenges and how to address them

AI Assistance

Generate Plans

Ask Molley to help create plans:

• "Create a marketing plan for our product launch"
• "Suggest a content marketing strategy"
• "Draft a go-to-market plan for [market]"

Improve Plans

Enhance existing plans:

• "What's missing from this marketing plan?"
• "Suggest additional channels to consider"
• "Help me define better success metrics"

Context Awareness

When helping with marketing plans, Molley knows:

• Your product and positioning
• Your target audience
• Your competitive landscape
• Your company's resources and constraints

Plan Templates

Product Launch Plan

# Product Launch: [Product Name]

## Launch Date
[Date]

## Goals
- [Awareness goal]
- [Adoption goal]
- [Revenue goal]

## Pre-Launch (4 weeks before)
- [ ] Finalize messaging
- [ ] Create launch assets
- [ ] Brief team
- [ ] Set up tracking

## Launch Week
- [ ] Press release
- [ ] Email announcement
- [ ] Social campaign
- [ ] Community posts

## Post-Launch (4 weeks after)
- [ ] Monitor metrics
- [ ] Gather feedback
- [ ] Iterate messaging
- [ ] Plan next phase

Content Strategy

# Content Strategy: [Quarter/Year]

## Content Pillars
1. [Topic area 1]
2. [Topic area 2]
3. [Topic area 3]

## Content Types
- Blog posts: [frequency]
- Videos: [frequency]
- Podcasts: [frequency]
- Social: [frequency]

## Distribution
- Owned: Blog, email, social
- Earned: PR, guest posts
- Paid: Promoted content

## Calendar
| Week | Topic | Type | Channel |
|------|-------|------|---------|
| 1 | [Topic] | Blog | Website |
| 2 | [Topic] | Video | YouTube |

Collaboration

Team Alignment

Share plans with your team:

• All plans visible to team members
• Comments for feedback
• Version history for changes

Assignments

Assign sections or tasks:

• Who owns each channel?
• Who's responsible for execution?

Reviews

Get feedback before finalizing:

• Share draft for review
• Collect comments
• Iterate and finalize

Best Practices

1. Start with Objectives

Clear goals guide everything:

• What are you trying to achieve?
• How will you measure success?
• What's the timeline?

2. Know Your Audience

Deep audience understanding:

• Who are they?
• What do they care about?
• Where do they spend time?
• What motivates action?

3. Be Specific

Vague plans don't get executed:

• Specific tactics, not just strategies
• Clear owners and deadlines
• Measurable success criteria

4. Plan for Iteration

Marketing is iterative:

• Build in review points
• Plan to test and learn
• Be ready to adjust

5. Connect to Business Goals

Marketing supports business objectives:

• How does this drive revenue?
• How does this support growth?
• What's the ROI expectation?

Integration

With Outreach Ideas

Connect tactics to plans:

• Link outreach ideas to marketing plans
• Show how ideas support strategy

With Outreach Tools

Execute with templates:

• Create templates aligned to plan messaging
• Ensure consistency

With CRM

Track results:

• Measure campaign effectiveness
• Connect leads to campaigns

Next Steps

• Outreach Ideas — Brainstorm campaigns
• Outreach Tools — Create templates
• CRM — Track customers