Outreach Ideas

The Problem

Good marketing ideas die in three ways:

1. They never get written down — You have a flash of insight in the shower, at lunch, during a meeting. By the time you sit down to act on it, it's gone.

2. They sit in isolation — You capture the idea, but it lives in a note somewhere, disconnected from everything else. No context. No development. No action.

3. They lack depth — "We should do a LinkedIn campaign" isn't an idea. It's a direction. Without the who, what, why, and how, it goes nowhere.

The result? Teams that feel like they're always starting from scratch. Campaigns that lack strategic coherence. Good instincts that never become good execution.

The Solution

Outreach Ideas is where campaign concepts are born, developed, and prepared for execution.

It's not a task list. It's not a content calendar. It's the thinking space where rough instincts become actionable plans.

How It Works

Capture Everything

Every outreach idea gets a home. Whether it's a fully-formed campaign concept or a half-baked notion that might be something, capture it.

The AI helps you develop ideas at any stage:

• Rough concept? Ask it to flesh out the strategy
• Clear goal but unclear tactics? Ask for specific approaches
• Good idea but wrong audience? Ask it to reframe for different segments

Develop with Context

When you ask Molley to help with an outreach idea, it doesn't give generic marketing advice. It knows:

• What your product actually does
• Who your target audience is
• What positioning you've established
• What's worked (and hasn't) before

So when you say "help me plan a campaign for product managers," the AI responds with ideas specific to your product and your product manager audience.

Move from Idea to Action

Ideas progress through stages:

Stage	What's Happening
Draft	Raw capture. Developing the concept.
In Review	Team is evaluating. Getting feedback.
Approved	Ready to execute. Details finalized.
Active	Campaign is running.
Completed	Done. Time to capture learnings.

This isn't bureaucracy — it's clarity. Everyone knows which ideas are still forming, which are ready to go, and which are already in motion.

Why This Matters

Ideas Need Development Time

The best campaigns aren't created in a single sitting. They evolve. You have an initial concept, you think about it, you refine it, you get feedback, you refine again.

Outreach Ideas gives that process a place to happen. Ideas don't have to be perfect when you capture them. They just have to exist somewhere you can find them and develop them.

Strategy Needs Coherence

Random acts of marketing don't compound. A LinkedIn post here, an email campaign there, a webinar sometime — it's activity without direction.

When ideas live in one place, you start to see patterns. You notice gaps. You can ask: "Do these ideas actually support our goals? Are we reaching the right people? Is there a story connecting all of this?"

Teams Need Alignment

When marketing ideas live in someone's head (or worse, scattered across Slack, email, and random docs), coordination is impossible.

Outreach Ideas makes the thinking visible. Everyone can see what's being considered, what's approved, what's in progress. No more "I didn't know we were doing that" moments.

The AI Advantage

Brainstorming That Actually Helps

Generic brainstorming produces generic ideas. "You could try influencer marketing" isn't useful if you don't know which influencers, what message, or why it would work for your specific situation.

Molley's suggestions are grounded in your context. It knows your product, your audience, your positioning. So its ideas are starting points you can actually use, not generic frameworks you have to translate.

From Concept to Plan

The gap between "we should do X" and "here's exactly how we'll do X" is where most ideas die.

The AI helps bridge that gap. Take a rough concept and ask it to develop:

• Specific messaging angles
• Target audience details
• Timeline and milestones
• Success metrics
• Potential obstacles

You still make the decisions. But you're not starting from a blank page.

Pattern Recognition

Over time, you build a library of ideas — some executed, some not. The AI can help you see patterns:

• What types of campaigns have worked?
• What audiences respond best?
• What messaging themes resonate?

Your past thinking becomes fuel for future strategy.

The Bigger Picture

Outreach Ideas is the beginning of the execution pipeline:

1. Outreach Ideas — Concepts are born and developed
2. Social Outreach — Multi-platform campaigns are planned and scheduled
3. Outreach Tools — Templates enable consistent execution
4. CRM — Results are tracked and relationships managed

Ideas don't exist in isolation. They flow into action.

What Success Looks Like

When Outreach Ideas is working:

• You never lose a good idea because you didn't write it down
• Ideas get better over time instead of sitting stale
• Your team knows what's being considered and what's approved
• Campaigns feel connected to strategy, not random
• You can look back and see what you've learned

The goal isn't to have more ideas. It's to have better ideas that actually get executed.

Related Features

• Social Outreach — Turn ideas into coordinated campaigns
• Marketing Plans — The strategy that guides your ideas
• Outreach Tools — Templates for execution
• CRM — Track results and relationships