Outreach Ideas

Outreach Ideas is where you brainstorm, plan, and refine your marketing and sales campaigns with AI assistance.

Overview

Outreach Ideas helps you:

• Brainstorm campaigns with AI assistance
• Organize strategies by channel and audience
• Refine messaging before execution
• Track status from idea to completion

Creating Ideas

New Idea

1. Navigate to Growth → Outreach Ideas
2. Click + New Idea
3. Enter title and description
4. Select category and status

Idea Fields

Field	Description
Title	Campaign or idea name
Description	Detailed plan (rich text)
Category	Channel or type
Status	Draft, Review, Approved, Active, Completed
Target Audience	Who this targets

Categories

Organize by channel:

• Cold Email — Direct email outreach
• LinkedIn — Professional network campaigns
• Content Marketing — Blog, social, SEO
• Events — Webinars, conferences, meetups
• Partnerships — Co-marketing, integrations

AI-Powered Brainstorming

Generate Ideas

Click AI Assist to brainstorm:

• "Suggest outreach ideas for reaching product managers"
• "What content marketing ideas would work for our audience?"
• "Generate LinkedIn campaign ideas for our launch"

Expand Ideas

Develop rough ideas into plans:

• "Turn this into a detailed campaign plan"
• "Suggest messaging angles for this idea"
• "What's the best timing for this campaign?"

Context Awareness

When generating ideas, Molley knows:

• Your product and value proposition
• Your target audience
• Your company's positioning
• Competitive landscape

This means suggestions are tailored to your specific situation.

Idea Details

Click any idea to view and edit:

Description

Rich text editor for detailed planning:

• Campaign objectives
• Target audience details
• Messaging strategy
• Timeline and milestones
• Success metrics

Example Structure

# Product Hunt Pre-Launch Campaign

## Objective
Build community presence before Product Hunt launch

## Strategy
### Phase 1: Community Building (Weeks 1-2)
- Join relevant communities
- Provide value without promoting
- Build relationships

### Phase 2: Content Release (Week 3)
- Publish educational content
- Share in communities organically
- Build authority

### Phase 3: Soft Introduction (Week 4)
- Mention upcoming launch
- Gather early supporters
- Build launch day momentum

## Success Metrics
- 100 community connections
- 50 early supporters
- 500 Product Hunt followers

Status Workflow

Statuses

Status	Description
Draft	Initial brainstorming
In Review	Being evaluated
Approved	Ready to execute
Active	Currently running
Completed	Finished

Moving Ideas Forward

1. Draft — Brainstorm and develop
2. In Review — Get team feedback
3. Approved — Finalize details
4. Active — Execute the campaign
5. Completed — Review results

Organization

Filtering

Find ideas quickly:

• Filter by status
• Filter by category
• Search by keyword

Sorting

Order by:

• Created date
• Last updated
• Status
• Category

Collaboration

Comments

Discuss ideas with your team:

• Add feedback
• Suggest improvements
• Ask questions

Assignments

Assign ownership:

• Who's responsible for execution?
• Who needs to review?

Best Practices

1. Start with Goals

Define success before tactics:

• What are you trying to achieve?
• How will you measure success?
• What's the timeline?

2. Know Your Audience

Be specific about who you're targeting:

• Job titles and roles
• Company size and industry
• Pain points and goals
• Where they spend time

3. Plan the Full Funnel

Think beyond first touch:

• Awareness — How do they find you?
• Interest — What makes them curious?
• Consideration — Why choose you?
• Conversion — What's the ask?

4. Test Before Scaling

Start small:

• Test messaging with a small audience
• Measure results
• Iterate before scaling

5. Document Learnings

Capture what works:

• What messaging resonated?
• Which channels performed?
• What would you do differently?

Integration

With Outreach Tools

Turn ideas into templates:

• Create templates from approved messaging
• Use templates in execution

With Marketing Plans

Connect to strategy:

• Link ideas to marketing plans
• Show how tactics support strategy

With CRM

Track execution:

• Apply campaigns to contacts
• Measure conversion

Next Steps

• Outreach Tools — Create templates
• Marketing Plans — Document strategy
• CRM — Manage contacts