Outreach Tools

Outreach Tools provide templates and automation to help you reach potential customers effectively.

Overview

Outreach Tools help you:

• Create templates for consistent messaging
• Personalize at scale with merge fields
• Track effectiveness of different approaches
• Save time with reusable content

Template Types

Email Templates

Create templates for:

• Cold outreach
• Follow-ups
• Meeting requests
• Product announcements
• Customer success

LinkedIn Templates

Templates for:

• Connection requests
• InMail messages
• Post content
• Comment responses

Other Channels

• Twitter/X messages
• Community posts
• Partnership outreach

Creating Templates

New Template

1. Navigate to Growth → Outreach Tools
2. Click + New Template
3. Select template type
4. Enter content with merge fields

Merge Fields

Personalize templates with variables:

Field	Description	Example
	Contact's first name	"Hi Sarah"
	Company name	"at Acme Corp"
	Job title	"as a Product Manager"
	Custom field	Any value

Example Template

Subject: Quick question about {{company}}'s product roadmap

Hi {{firstName}},

I noticed {{company}} recently launched [specific feature]. 
As a {{role}}, you're probably thinking about [relevant challenge].

We've helped similar companies [specific benefit]. Would you 
be open to a 15-minute call to explore if we could help?

Best,
[Your name]

AI Assistance

Generate Templates

Ask Molley to create templates:

• "Write a cold email template for product managers"
• "Create a LinkedIn connection request for startup founders"
• "Generate a follow-up sequence for demo no-shows"

Improve Templates

Enhance existing templates:

• "Make this more conversational"
• "Add a stronger call to action"
• "Shorten this to under 100 words"

Context Awareness

When generating outreach, Molley knows:

• Your product's value proposition
• Your target audience
• Your company's tone and style
• Industry context

Template Organization

Categories

Organize templates by:

• Channel — Email, LinkedIn, etc.
• Stage — Cold, warm, follow-up
• Audience — By persona or industry
• Campaign — By initiative

Tags

Add tags for easy filtering:

• #cold-outreach
• #follow-up
• #enterprise
• #startup

Using Templates

Quick Use

1. Open a template
2. Click Copy
3. Paste into your email/message client
4. Replace merge fields manually

With CRM

When using with the CRM:

1. Select contacts
2. Choose template
3. Merge fields auto-populate
4. Review and send

Tracking

Template Performance

Track which templates work:

• Open rates (if using email tracking)
• Response rates
• Conversion to meetings

A/B Testing

Test variations:

1. Create template variants
2. Use each with similar audiences
3. Compare results
4. Iterate on winners

Best Practices

1. Keep It Short

Respect your recipient's time:

• Cold emails: 50-125 words
• LinkedIn messages: Under 300 characters
• Clear, single call to action

2. Personalize Meaningfully

Go beyond just the name:

• Reference specific company news
• Mention relevant challenges
• Show you've done research

3. Provide Value

Lead with value, not asks:

• Share relevant insights
• Offer helpful resources
• Make it about them, not you

4. Test and Iterate

Continuously improve:

• Track what works
• Test new approaches
• Update based on results

5. Stay Compliant

Follow regulations:

• Include unsubscribe options
• Respect opt-outs
• Follow GDPR/CAN-SPAM

Next Steps

• Outreach Ideas — Plan campaigns
• Marketing Plans — Strategy documentation
• CRM — Manage contacts