Outreach Tools

The Problem

Direct outreach is a numbers game with a quality problem.

You need to reach hundreds of people, but each message needs to feel personal. Copy-paste the same template and you sound like spam. Write every message from scratch and you'll never scale.

Most teams oscillate between two failure modes:

• Over-templated — Every message sounds robotic. Response rates crater.
• Over-customized — Messages are great but you can only send ten a day.

And then there's the consistency problem. Different team members write different messages. Your best performer's approach never spreads. Your worst performer's mistakes keep repeating.

The Solution

Outreach Tools gives you templates that scale without losing the human touch.

The key insight: personalization doesn't mean writing from scratch. It means having a strong foundation that you customize in the right places.

How It Works

Templates with Intention

A good template isn't just fill-in-the-blank. It's a proven structure that works.

Each template captures:

• The hook — What gets attention in the first line
• The relevance — Why this person, why now
• The value — What's in it for them
• The ask — A clear, low-friction next step

The AI helps you build templates that have all four elements, tailored to your product and audience.

Personalization That Matters

Merge fields like are table stakes. Real personalization comes from:

• Relevance signals — Why are you reaching out to this person?
• Timing hooks — What's happening in their world right now?
• Specific value — What problem can you solve for them?

Templates create space for these elements. You're not writing from scratch, but you're not sending identical messages either.

Channel-Specific Craft

Email, LinkedIn, and Twitter aren't interchangeable. Each has different:

• Length expectations — 100 words vs. 300 characters
• Tone norms — Professional vs. casual
• Response patterns — When and how people reply

Templates encode this knowledge. Your LinkedIn connection request doesn't read like a cold email because it was built for LinkedIn.

Why This Matters

Consistency Compounds

When your whole team uses the same templates, you learn faster. You can see what's working across everyone's outreach, not just individual efforts.

Good templates spread best practices automatically. When someone figures out a better hook, it goes into the template and everyone benefits.

Quality at Scale

The math is simple: if you can send 50 personalized messages a day instead of 10, you'll have more conversations. If those messages are also better because they're built on proven structures, your conversion rate goes up too.

Templates don't replace skill — they amplify it. Your best instincts get encoded into reusable assets.

Iteration Becomes Possible

When outreach is ad-hoc, you can't improve systematically. Every message is a one-off.

With templates, you can test. Change the hook, measure response rates, update the template. Your outreach gets better over time because you're building on what works.

The AI Advantage

Templates That Sound Like You

Generic templates sound generic. "I hope this email finds you well" — delete.

Molley builds templates based on your product, your positioning, your voice. The AI knows what you're selling and who you're selling to, so the templates feel authentic to your brand.

Instant Variations

Need a template for a different audience? Different stage of the funnel? Different channel?

Instead of starting from scratch, ask the AI to adapt what's working. Take your best cold email and turn it into a LinkedIn message. Take your enterprise template and adjust it for startups.

Continuous Improvement

The AI can analyze your templates and suggest improvements:

• "This opening is weak — here are three alternatives"
• "Your call to action is buried — move it up"
• "This is too long for LinkedIn — here's a tighter version"

You're not guessing what might work. You're getting specific, actionable feedback.

The Bigger Picture

Outreach Tools connects to the rest of your growth stack:

• Outreach Ideas generate campaign concepts; templates make them executable
• Social Outreach plans multi-platform campaigns; templates ensure consistency
• CRM tracks contacts; templates help you reach them effectively

Templates are the bridge between strategy and execution. Ideas become campaigns. Campaigns become messages. Messages become conversations.

What Success Looks Like

When Outreach Tools is working:

• Your team sends more messages without sacrificing quality
• Response rates improve because messages are better structured
• New team members ramp up faster with proven templates
• You can actually measure what's working and iterate
• Outreach feels systematic, not chaotic

The goal isn't to automate away the human element. It's to free up your time for the parts that actually require human judgment — the personalization, the relationship building, the creative problem-solving.

Related Features

• Social Outreach — Coordinate campaigns across platforms
• Outreach Ideas — Where campaign concepts are born
• Marketing Plans — Strategy that guides your outreach
• CRM — Track contacts and conversations